March 14, 2004

Near as I can figure it, this is Hersheys' attempt to imitate the diabolical addictiveness of Pringles. Which, as we all know, is derived from the clever human-tongue shape of the individual Pringle.

It ain't quite working, however. Pringles' light crispiness is easily crushed to the tongue surface, forming an hermetic seal of potato flavor. Chocolate is, by necessity, somewhat thicker, and basically just cuts up the roof of your mouth under pressure.

Never mind. Nice idea. And it's pretty good chocolate, if you just...you know...eat it.